1z0-340-20 Oracle Eloqua CX Marketing 2020 Implementation Essentials Exam

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Oracle Eloqua CX Marketing 2020 Certified Implementation Specialist

Format: Multiple Choice
Duration: 85 Minutes
Number of Questions: 60
Passing Score: 70%
Validation: Exam has been validated against 20C and 20D
Policy: Cloud Recertification

Complete one of the courses below to prepare for your exam (optional):
From learning path: Oracle Eloqua CX Marketing 2020 Certified Implementation Specialist
In the subscription: Oracle CX Marketing Learning Subscription

Additional Preparation and Information
A combination of Oracle training and hands-on experience (attained via labs and/or field experience) provides the best preparation for passing the exam.

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Note:
Cloud technology is ever-evolving. Oracle updates exam content regularly, to align with product updates and certification standards. Check exam topics before sitting for your exam to ensure that you are prepared for any updated content.

Implementation Overview
Describe the major milestones and key deliverables of the available implementation offerings
Explain the types of implementation services available
Explain the documents a client completes during an implementation and the key client attendees required for an implementation

Eloqua Fundamentals
Generate key reports
Create a segment
Create an email

Data Model
Describe Eloqua data objects, how they relate to each other and cases for use
Describe the process for adding, capturing, and enhancing data in Eloqua, including the purpose of the AppCloud

Security Settings
Create Users and customize a security group
Explain the importance of asset permissions and contact level security
Configure company settings

Branding and Deliverability
Describe the background and methodology for warming dedicated IP addresses
Explain Eloqua’s deliverability offerings and identify and explain tasks related to deliverability

Database Management
Configure contact and account fields and views
Create and configure custom objects and illustrate custom data object services and processing
Implement data standardization initiatives and describe Eloqua’s data prioritization features and tools

Tracking
Describe how Eloqua tracks visitor data and define the tracking script integration process
Configure microsites

Email Configuration and Preference Management
Describe the subscription and preference management options available within Eloqua
Describe Eloqua settings that support email management and email personalization
Configure an email group
Upload known unsubscribes and hard bounces into a new instance and configure an Eloqua data export

Form Configuration
Integrate an externally hosted form
Create a form and identify advanced form techniques
Configure a customized landing page

CRM Integration
Describe the supported CRM integrations and integration components
Troubleshoot common CRM integration issues
Set up the data import and data export tool

Automation
Describe campaign canvas settings
Demonstrate knowledge of program builder and program canvas
Create a program in program canvas
Create a campaign in campaign canvas

Additional Eloqua Services
Configure sales tools
Configure custom reports
Configure a lead scoring model

QUESTION 1
Which two roles are recommended to participate during configuration implementation? (Choose two.)

A. Eloqua Sales Users
B. Eloqua Marketing Managers
C. Eloqua Executive Sponsors
D. Eloqua Power Users
E. Eloqua Administrators

Correct Answer: D,E

QUESTION 2
Which Default Update Logic would you choose if the client would like the Salesperson contact field to be updated even if the new value is blank? (Choose the best answer.)

A. update if new value is not blank
B. update if new email address
C. always update
D. update if blank

Correct Answer: D

QUESTION 3
A contact has multiple values populated within the “Interest Area” multiselect field in Eloqua.
However, when you go to the contact record, no values are highlighted.
Which two are reasons for this? (Choose two.)

A. The values populated are lowercase, whereas the values within the picklist are proper case.
B. The values are correct but they are delimited with a comma,
C. The values are correct but they are delimited with a double colon ::
D. The values populated do NOT match the values within the picklist.

Correct Answer: B,D