AD0-E452 Adobe Audience Manager Architect Exam

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AAM Architect General Exam Information
• Exam name: AAM Architect Exam
• Exam number: AD0-E452
• Number of questions: 81
• Time limit: 135 minutes
• Format: multiple choice, multiple select
• Language offered: English
• Delivery: online proctored (requires camera access) or test center proctored
• Passing score: All Adobe exams are reported on a scale of 300 to 700. The passing score for each exam is 550. For more information about scaled scoring, visit the FAQs.
• Exam price: $180 (Ready to register, click here.)

AAM Architect Exam Target Audience
• 2 years of experience with Audience Manager
• 3 or more years of experience with data management platforms
• Experience with digital marketing technology stacks and various platform integrations
• Understands clients’ unique business requirements and can develop customized solutions

The AAM Architect Role
The AAM Architect should be able to perform the following tasks without any assistance:
• Guide the configuration of the Experience Cloud ID service and Audience Manager libraries
• Implement, validate and troubleshoot the integration with complimentary systems to Audience Manager (e.g., analytics, personalization, CRM and media systems)
• Develop actionable solutions with Audience Manager data exports (e.g., CDF and ID syncs)
• Understand identity and profile management
• Ingesting data from various sources (e.g., CRM, web and mobile)

AAM Architect Exam Topics
The tasks measured on the exam are grouped into the following domains:

Architect Solutions
• Given a scenario, determine attribute and behavioral data and map them to specific business use cases
• Given a scenario, assess existing customer digital marketing investments for data integration opportunities
• Given a scenario, recommend customer product strategies for audience and activation
• Define the process for data collection, processing and activation
• Configure a Profile Merge Rule for an identity management use case
• Integrate AAM with other Experience Cloud products

Implementation
• Apply procedural concepts for choosing a data collection approach based on a client’s marketing/advertising technology stack
• Configure and deploy data collection code
• Validate network traffic for AAM deployment on a client’s web site
• Given a scenario, troubleshoot ECID, declared ID services and 3rd party ID sync integration using web developer console or related tools
• Outline appropriate APIs calls for given use cases

Incorporating Data into Audueince Manager
• Given a scenario, architect a full taxonomy based on client data points/use cases
• Given a scenario, develop an onboarding plan aligned with the business use cases
• Apply procedural concepts to integrate digital online data types
• Apply procedural concepts to onboard offline data types

Activation and Export
• Given a scenario, determine the appropriate destination configuration parameters
• Given a scenario, architect data flows between Audience Manager and destinations
• Given customer’s data analysis needs, identify appropriate data exports
• Given a scenario, analyze a dataset for data insights

Distribution of Content Covered on the Exam:
The questions on the exam are distributed as follows for each domain. (Note: each question carries the same weight and there is no partial credit for any question)
Domain
Percent of Exam
Architect Solutions 39%
Implementation 24%
Incorporating Data into Audience Manager 23%
Activation and Export 10%

How do I know if I am ready to take the exam?
Nothing can guarantee that you will pass your test, however; the more practical work experience you have and the more training you complete, the better your chances are to pass the test.
Since Adobe exams measure knowledge and skills for a specific job role, one of the best ways to prepare for the exam is to ensure you have the minimum work experience, as described in this guide.

What training is available to help me prepare for the exam?

Is training required?
You are not required to complete training before taking the exam; however, training can significantly increase your knowledge of and skills with Adobe Audience Manager. It is important to note that training alone will not provide you with the knowledge and skills required to pass an exam. Successful, on-the-job experience, is critical to providing you the knowledge needed to pass the exam.

Training for Adobe Partners
A variety of training and resources are available for Adobe Solution Partners. To access these resources, you will need to login to the Solution Partner Portal with your Adobe ID and visit the Training landing page. From there you can select your solution of interest and access on-demand, instructor led, and onsite training options.

• On-demand Training: All Partners have access to on-demand training resources for sales, technical and delivery roles. This includes self-paced learning modules, eSeminar videos, quizzes, exams, and test outs to help measure comprehension – All at no cost!
• Virtual Instructor Led Training: Partners at the Business and above levels can access Virtual Instructor Led Training through the learning management system. These trainings are 100% subsidized.
• In-person Instructor Led Training: Partners also have access to training delivered through Adobe Digital Learning Services (ADLS). Adobe Digital Learning Services offers comprehensive, hands-on courses across all job roles. Learn from Adobe experts in a virtual classroom or live in-person at any Adobe training center globally. Courses come with a cost and Partners receive a discount (15-30%) based on their

Partner level in the Solution Partner Program.
• On-site Training: Get your team up-to-speed quickly with on-site training where we can come to your location or you can bring your team to one of our training centers. Adobe Digital Learning Services offers flexible, convenient instructor-led training for teams virtually or in-person. Content can be customized to match your unique learning requirements.
Partners also have access to Certification Learner Journeys, Certification Paths, and free Certification Prep courses. Please visit the Solution Partner Portal Certification page to access these valuable resources.
Not registered for the Solution Partner Portal? Please follow these instructions to get registered.

How Do I Register for the Exam?
To register for the exam at a PSI testing center:
1. Visit Adobe’s credential management system logon page. The logon requires that you have an Adobe ID. If you do not have an Adobe ID, click the link for “Get an Adobe ID”
2. After logging on, If you have never taken an Adobe exam before, you will be instructed to create a Profile. After creating your Profile, you will be instructed to update your opt-in Settings..
3. Once logged on, click “Home” then click “Schedule your exam at PSI.”
4. You will be directed to a new page within CertMetrics where you will click “Click here to log in to PSI.”
5. You will be taken to a page hosted by our exam delivery vendor, PSI, that displays the available exams
6. Scroll through the list of available exams and press the “Schedule Exam” button for the exam you want to take.
7. Select a delivery mode for your exam by choosing either “Test Center” or “Remote Online Proctored Exam.”
8. Select your exam language to see options for your exam.
9. Select an available date and start time.
10. Confirm schedule details to receive a booking confirmation.
11. Proceed to payment.
12. After payment is successful, you will receive an email confirmation your registration details and a receipt.

QUESTION 1
A large bank needs to develop the taxonomy to manage its assets in the Audience Manager given the following scenario:
Collects site activity data from multiple websites set up for a respective Line of Business (LOB)
Has extensive data available in CRM system on its current customers
Tracks media in DMP (Display, Video, Search, Social, etc.)
Has multiple teams and partners using the data available within Audience Manager for audience development
Uses Audience Manager as a central platform to develop and activate audiences in owned and paid channels
Which recommendation should an architect make for Traits name taxonomy development?

A. Indicate the name of the segment using the Trait in segment development
B. Indicate the destination partner, signal, and name of source of data
C. Indicate the name of the segment using the Trait and the destination partner
D. Indicate the collection method, signal, and name of source of data

Answer: B

QUESTION 2
An architect is examining the network traffic on a client’s website to verify that server-side forwarding is working correctly.
What should the architect look for in the response to the Adobe Analytics call?

A. 2 × 2 image/gif
B. asynchronous iframe
C. “stuff”
D. “SUCCESS”

Answer: B

QUESTION 3
A retail customer users Adobe Analytics, Audience Manager, and Experience Cloud ID service. For the launch
of a new product, they want to capture and segment users based on the following data points:

1. Whether the user clicked the Homepage banner for the new product
2. Whether the user viewed the Product Detail Page for the new product
3. Whether the user added the new product to their cart
4. Whether the user completed a purchase of the new product

These data points will be used to build segments for the following use cases:
1. Re-target non-converters who showed interest in the product but did not convert
2. Next page site personalization for users who abandoned their cart
3. Instant suppression of recent converters

Which data collection method should the architect recommend?

A. DCS APIs
B. Customer Attributes
C. Server-Side Forwarding
D. Shared Audiences

Answer: B

QUESTION 4
A Marketing Manager launches a Display campaign and needs to track what media creative visitors are seeing
most often. The traits are set up properly, but do not show any data.
https://mysite.demdex.net/event?d_src=123654&d_site={%site_ID%}&d_creative={%creative_id%}
What is causing this issue?

A. The tag is missing the d_adsrc parameter.
B. The tag is missing the d_event parameter.
C. The tag is missing the d_adgroup parameter.
D. The tag is missing the d_placement parameter.

Answer: C

QUESTION 5
A client needs to send marketing emails using Adobe Campaign to all customers who have logged in to the
website within the past 30 days but have only bought products at a retail store location. These customers are
represented in AAM using the segment name of “1st Party: Recent Visitor – Retail Shoppers”.
Which identifier should an architect use to meet these requirements?

A. Declared ID
B. Experience Cloud ID
C. Profile ID
D. AAM UUID

Answer: D

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