By Description
The “SAP Certified Technology Associate – SAP Marketing Cloud (1802)
Implementation” certification exam validates that the candidate possesses the
fundamental and core knowledge required of the technology consultant profile.
This certification proves that the candidate has an overall understanding and
in‐depth technical skills to participate as a member of an SAP Marketing Cloud
project team in a mentored role. This certification exam is recommended as an
entry level qualification.
Notes
To ensure success, SAP recommends combining education courses and hands-on
experience to prepare for your certification exam as questions will test your
ability to apply the knowledge you have gained in training.
You are not allowed to use any reference materials during the certification test
(no access to online documentation or to any SAP system).
Topic Areas
Please see below the list of topics that may be covered within this
certification and the courses that cover them. Its accuracy does not constitute
a legitimate claim; SAP reserves the right to update the exam content (topics,
items, weighting) at any time.
Consumer and Customer Profiling > 12%
Explain the data model and how to enhance the data model, outline the
options for extensibility, and explain the concepts of Best Record, sentiment
engagement, Predictive Studio, and Score Builder capabilities.
HY760 (SAP MARKETING CLOUD 1802)
Features & Configurations Videos
—– OR —–
HY760E (SAP MARKETING CLOUD 1802)
Product Documentation
Segmentation and Campaigns > 12%
Explain the technical foundation of segmentation, the core features of
Segmentation Builder, and compare the types of target groups; explain the
concept of campaign categories and their actions, the possibilities of creating
personalized campaign content, the options available for executing campaigns,
and set up target groups to campaigns.
HY760 (SAP MARKETING CLOUD 1802)
Features & Configurations Videos
Application Help
—– OR —–
HY760E (SAP MARKETING CLOUD 1802)
Product Documentation
Onboarding and getting started 8% – 12%
Explain the components, roles and authorizations and actions implelented in
2 tier landscape of Marketing Cloud
HY760 (SAP MARKETING CLOUD 1802)
Application Help
—– OR —–
HY760E (SAP MARKETING CLOUD 1802)
Application Help
Integration and Data Upload 8% – 12%
Explain the concepts when integrating SAP Marketing Cloud with other solutions
like Cloud for Customer,SAP Commerce Cloud etc. Additionally Know how to monitor
integration errors, the available standard integration scenarios. Set up
integration scenarios, and the ways to integrate ERP in context of Marketing
Resource Management.
HY760 (SAP MARKETING CLOUD 1802)
Integration Guide 1802
—– OR —–
HY760E (SAP MARKETING CLOUD 1802)
Administration Tasks 8% – 12%
Setup Marketing Permissions Checks and configure workflows for business
objects; explain the option for anonymizing contact information, the marketing
objects lifecycle management, the concept of user and role management, and the
option to customize using the Self-Service Configuration UIs.
HY760 (SAP MARKETING CLOUD 1802)
Features & Configurations Videos
Application Help
Administration Guide
—– OR —–
HY760E (SAP MARKETING CLOUD 1802)
Extensibility 8% – 12%
Explain varous extensibility options and ways to implement them
HY760 (SAP MARKETING CLOUD 1802)
Extensibility Guide 1802
—– OR —–
HY760E (SAP MARKETING CLOUD 1802)
Marketing Analytics < 8%
Explain the benefits of the behavior insight application, the benefits of white
space analysis, the capabilities of the Marketing Executive Dashboard, the
concept of CDS Views, the BusinessObjects Cloud related analytics, embedded
analytics, extensibility of CDS views and queries in embedded analytics, and
Insight for Sales.
Marketing Planning < 8%
Explain the concept of the marketing calendar, the process of budget planning,
the setup of a planning model, the role of marketing areas, the process of spend
planning & management, the options to load actuals and commitments from external
systems, the concept of media types, and customization options.
Commerce Marketing < 8%
Outline the offer recommendations, product recommendations, and personalize
segmentation for webshop scenario; set up the recommendation models and use the
recommendations; explain the concept of re-marketing scenarios.
Marketing Lead Management < 8%
Compare the two different approaches (global/ad hoc) to lead management;
explain the process of defining a new lead stage, data replication between SAP
Marketing Cloud and SAP Cloud for Customer, and success reporting.
Exam Preparation
IMPORTANT: All SAP consultant certifications are now available as Cloud
Certifications in the Certification Hub and can be booked with product code
CER006. With CER006 – SAP Certification in the Cloud, you can take up to six
exams attempts of your choice in one year – from wherever and whenever it suits
you! Test dates can be chosen and booked individually.Those of you who prefer to
get certified on-site at an SAP training center instead can still do so.
Official dates for the certification tests are listed on the right.
Each specific certification comes with its own set of preparation tactics. We
define them as “Topic Areas” and they can be found on each exam description. You
can find the number of questions, the duration of the exam, what areas you will
be tested on, and recommended course work and content you can reference.
Certification exams might contain unscored items that are being tested for
upcoming releases of the exam. These unscored items are randomly distributed
across the certification topics and are not counted towards the final score. The
total number of items of an examination as advertised in the Training Shop is
never exceeded when unscored items are used.
Please be aware that the professional- level certification also requires several
years of practical on-the-job experience and addresses real-life scenarios.
For more information refer to our Take your SAP Certification Exams and our FAQs.
Safeguarding the Value of Certification
SAP Education has worked hard together with the Certification & Enablement
Influence Council to enhance the value of certification and improve the exams.
An increasing number of customers and partners are now looking towards
certification as a reliable benchmark to safeguard their investments.
Unfortunately, the increased demand for certification has brought with it a
growing number of people who to try and attain SAP certification through unfair
means. This ongoing issue has prompted SAP Education to place a new focus on
test security. Please take a look at our post to understand what you can do to
help to protect the credibility of your certification status.
Our Certification Test Security Guidelines will help you as test taker to
understand the testing experience.
Question: 1
The top of the panel displays the following information: Response:
A. The total number of posts selected.
B. The sentiment ratio of the posts selected.
C. Point one and two
D. None of above
Answer: C
Question: 2
Which integration scenarios are supported when you set up integration
between SAP Marketing
Cloud and SAP Cloud for Customer as a standard offering?
Note: There are 3 correct answers to this question.
Response:
A. Sales orders
B. Marketing lead management
C. Call qualification
D. Activities for sales
E. Tickets
Answer: BCD
Question: 3
In a bar chart, you can navigate from a location to the associated beacons,
and then to the associated
content pages. You can also navigate from a content page to the associated
locations, and then to
the associated beacons. To navigate, simply choose an object and then choose
Drill Down.
When you navigate to beacons, the following data is displayed:
Response:
A. Total number of shakes that discover content pages broadcast by a specific
beacon
B. Total number of WeChat users who discover content pages broadcast by a
specific beacon
C. Point one and two
D. None of above
Answer: C
Question: 4
You can optionally check how different segmentation profiles affect the base
population of the
building block. Consider the following:
Response:
A. If multiple segmentations profiles are defined for the segmentation object,
you can use the input
help (on top of the interactive visualization) to select a profile. In a second
step, you can check, for
example, how the data source affects the building block.
B. If only one profile is defined for the segmentation object, the selection of
profiles is disabled.
C. If a default profile is defined (among multiple profiles for the segmentation
object), the default profile is listed at the top.
D. All of above
Answer: D
Question: 5
Messages are exchanged between the SAP on-premise, SAP Middleware and SAP
Cloud for Customer
systems, during data load and go-live phases. These messages need to be
monitored for following reasons:
Response:
A. Identify incorrect data in messages.
B. Narrow down on the component where the message has failed.
C. Check connectivity issues between the components.
D. All of above.
Answer: D
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