By Menlo Park, Calif.
Mobile media isn’t just making it easier to get information on the go — it’s also creating demand for professionals who can help companies beef up their mobile presence, according to the recently released “2012 Salary Guide” from Robert Half Technology.
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Other technology trends fueling IT hiring include:
• Access to increasing amounts of data.
• Constantly evolving IT security threats.
• Growing online collaboration in business.
“The demand for professionals who can help companies take advantage of new technologies, such as mobile media or popular collaboration tools, is outpacing the supply in some cases,” said John Reed, executive director of Robert Half Technology. “This has resulted in higher starting salaries within certain specialty areas.”
Following is a description of the trends fueling hiring and their effect on starting salary ranges:
• Mobile media. Continued growth of smartphones and tablets is heightening the demand for individuals with experience creating and organizing content for the small screen. As a result, starting salaries for mobile applications developers are expected to rise 9.1 percent over 2011 levels to a range of $85,000 to $122,500.
• Increasing amounts of data. Thanks to technology, companies can access more data than ever before. Businesses seek those who can gather and organize this information and highlight what’s relevant to business goals. Among the positions most in demand are business intelligence analysts, who will see a 6.3 percent increase in average starting salaries to a range of $87,750 to $123,500.
• Constantly evolving security threats. Data security and protection continue to be a priority for companies, particularly in industries such as banking and health care. Starting salaries for data security analysts are expected to increase 6 percent to a range of $89,000 to $121,500.
• Growing online collaboration. As firms increase their use of internal social media to facilitate collaboration and online learning, there’s an increasing need for software developers, especially those with SharePoint and .NET experience. The base compensation for software developers is expected to rise 6.5 percent next year to a range of $70,000 to $111,000.
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