By The 1980s were a particularly challenging decade for PC makers to promote their latest machines. In a time before the great Wintel consolidation, literally dozens of incompatible home computer platforms competed for the consumer dollar. Each one needed to carve out its own distinct identity in the consumer psyche if it hoped to survive.
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Enter celebrity pitchmen, who (in any decade) are always happy to lend a hand to sell a product—provided they get paid, of course. Considering the tricky competitive situation, it makes sense that the 1980s saw a huge boom in celebrity computer spokespeople the likes of which we will probably never see again.
In the slideshow ahead, we’ll take a look at some of the most prominent PC pitchmen of the era. But this list is by no means complete. After you’re done perusing the slideshow, feel free to share your favorite PC pitchmen memories in the comments.
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