By Exam Number: 1Z0-477
Exam Title: Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials
Associated Certification Paths: Oracle Responsys Marketing Platform Cloud Service 2017 Certified Implementation Specialist
Duration: 120
Number of Questions: 71
Passing Score: 63%
Validated Against: This exam is validated against 6.28.
Format: Multple Choice
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Oracle Marketing Cloud Learning Subscription (Individuals & Companies | Partners)
Additional Preparation and Information
A combination of Oracle training and hands-on experience (attained via labs and/or field experience) provides the best preparation for passing the exam.
Our certification exams are revised regularly to align with training and product release updates. Information about exam revisions and new topics are found on this page under ‘Validated Statement’ and within the exam topics below. Certifications reflect validated skills for year and product release version date of achievement. If you are preparing for this exam, we recommend you check these topics periodically to ensure your exam prep covers any new topics that may be added based on regular exam revision.
Responsys Data Model
Describe the Responsys Data Model
Create and manage Contact Lists, Supplemental Tables, and Profile Extension Tables
Create and manage Filters, Segment Groups, and Seed Groups
Initial Configuration/Deliverability
Describe domain branding and domain delegation, and gather initial account settings
Describe how Responsys manages bounce processing, spam and feedback loops, and soft bounce suppression
Perform IP Warm Up and IP Ramp Up
Configure global settings, campaign management options, domain suppressions, soft bounce settings, external tracking, and campaign categories
Implement conversion tracking
Configure subscription management
Integration: Interact Connect
Describe the Data Gateway Setup process
Configure Connect jobs to import data
Configure Contact Event Data (CED) exports
Creating and Managing Content
Create and manage documents
Read, write, and edit HTML code for emails
Apply responsive design techniques to emails
Campaigns/Forms
Create, manage, and test campaigns
Configure campaign settings in the Campaign Dashboard
Manage Campaign Categories, Link Categories, and Link Tables
Configure personalization using Built-in Functions or Responsys Personalization Language
Configure dynamic content modules
Create and manage forms
Programs
Design, manage, and publish programs
Analyze and test programs
Reporting
Interpret standard reports and dashboards
Create custom reports with measures and dimensions
Multi-Channel Campaigns
Implement Rapid Retargeter display campaigns
Create Short Message Service (SMS) campaigns
Partner Integrations
Describe how Responsys integrates with technology partners
QUESTION 1
You declared a field, FIRST_NAME, from your profile list in your campaign.
What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?
A. {FIRST_NAME} $
B. $FIRST_NAME
C. {FIRST_NAME}
D. $ {FIRST_NAME}
Answer: D
QUESTION 2
Using Email Message Designer, identify two HTML tags that you can use to create a dynamic region for an email campaign. (Choose two.)
A. <dynamicregion>
B. <div>
C. <br>
D. <td>
Answer: B,C
QUESTION 3
You need to comment your RPL code so that it doesn’t get generated in the source HTML for a campaign.
A. <!– and –>
B. <#– and –>
C. <comment> and </comment>
D. <<– !~ –>
Answer: B
QUESTION 4
For the email campaign you are designing in EMD, the first line of the HTML creative must include the first name of the subscriber. The first name attribute is FNAME and is located in the profile list that is called CONTACTS.
Which option displays the correct RPL syntax?
A. $CONTACTS.FNAME
B. #FNAME. CONTACTS
C. $ {CONTACTS.FNAME}
D. FNAME ($CONTACTS)
Answer: A
QUESTION 5
You have a requirement to create a program that allows for the same RIID_ to have multiple enactments in it, each with a unique enactment value.
What should you use to accomplish this?
A. This is not possible, because RIID_ is the only variable that can be used as an identifier for a program.
B. This is not possible, because only one RIID_ can be in a program at a time.
C. Custom Event
D. Entry Tracking Variable
E. Custom SQL Variable
Answer: D
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