By The only way to succeed in business is to specialize. So you choose a market you can dominate.
Through research, you know your market exists. Not only does your market exist, the people in your market are hungry for your specific knowledge.
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So HOW do you deliver your knowledge and help your customers trust you as an expert? Well, you can establish your positioning by doing a variety of things. Here are three ways to do just that.
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First, declare yourself an expert. This is a critical step. If you don’t see yourself as an expert, nobody else will either. So don’t wait for anyone to tell you you’re an expert. Or you will be waiting for the rest of your life.
Come up with a title for yourself. Declare it with confidence. Sign it to all your emails and letters. Add it to your voicemail. Once you start believing you are an expert, others will believe it, too.
In my case, I’m the one who started referring to myself as “The Email Marketing Authority.” I perceived myself that way first, and now that’s how I’m perceived in the Internet marketing arena.
Next, write and submit articles. Articles are a fabulous way to make yourself known within your given niche while building your list absolutely free. But let me be clear. These are not articles you have to get published the traditional way in print magazines.
Boosts your perceived level of expertise instantaneously.
But what if you were to write a book that becomes a number one bestseller? How much more authority are people going to attach to you? The GREAT news is that you can quickly and easily create your own book AND turn it into a bestseller.
Whether you’re writing a book or ebook, think of it as a big “brochure” intended to drive traffic to your site. That means you need to make sure links back to your site are included in your book.
To encourage people to visit your site, offer them a free report or interview with another expert. Such a bribe is perfectly ethical and a proven way to increase traffic.
Usual roles with this qualification could be with an internet service provider or maybe a large company that is located on multiple sites but needs computer networks that talk to each other. Both types of jobs command good salaries.
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